Judd Boone

COO/CRO, Vega Performance Marketing, Inc.

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Judd BooneJudd Boone is an industry visionary who brings to VPM over 15 years in performance marketing and deep experience in business development, product marketing and demand generation at public and private technology companies. A pioneer in the early days of the world-wide-web, Judd launched his first Internet marketing venture at FrozenWave, the first to live-stream a Division II College Football game over the Internet (U of I Vandals vs. Boise State Broncos) while attending the University of Idaho in 1995.

Judd has since served in key roles with several pioneering technology and web-services companies. He has led business development initiatives in strategic marketing, demand generation and digital promotions for several online merchants and application service providers, including; Data I/O, Applied Microsystems, Mosaix Communications, DocuSign, and as a consultant to several Microsoft product groups including Bing, Xbox, Zune, Office 365, Windows Phone, MSN and others.

Judd leveraged his technical and business acumen to conceive of VPM’s business model, refining his concepts for aggregating and integrating best-of-breed technology infrastructure and online tools, and developing key business partnerships to support the company’s services strategy. His goal was to offer a more symbiotic and transparent alternative to the way that Advertisers traditionally engaged with Media Partners through legacy Media Agencies and Affiliate Network Providers.

From 2009 – 2011, with strategic guidance and support from Microsoft Business Managers and early adoption by a number of Microsoft Product Marketing Groups, Judd leveraged Vega Consulting’s position as a Microsoft Preferred Vendor to develop this new concept in Performance CPA Marketing Services into a separate operating venture that today operates as Vega Performance Marketing, or VPM.

Judd holds a BS in Marketing and Information Technology from the University of Idaho.

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